TONY CATIGNANI

A guide through the process of industrial design without becoming too complex. 

Understanding the basic foundations to any project and the prerequisites before starting to be creative. 

The methods, skills & tools needed to develop concepts & ideas, including presentation techniques.

Keeping to the planned project goal, but knowing when to change direction due to outside influences.

Evaluating materials & being aware of the levels of craftsmanship needed to be competitive.

Understanding the market dynamics and customer targets or potential users.

Creating or evolving a brand without compromising the core values.

Looking beyond the current trends is absolute.

Tools I use apart from pen & paper.... Maya 3D, Photoshop.

The "trendy Ai" is a great tool for ideation, but refinement, detailing & craftsmanship with human judgement will always be needed in verification of any project.